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26m 53sLenght
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In this short talk, Donnie Maclurcan outlines his vision of a not-for-profit economy by 2050. Based on a growing body of evidence that the world is already shifting toward an ‘economics of enough’, Donnie explores how this enterprise model is changing the economy and changing the game by addressing the roots of our environmental crises and social pressures and by taking sustainability from rhetoric to reality.