A solution for a sustainable fashion industry | Fredrik Wikholm | TEDxGöteborg
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This talk was given at a local TEDx event, produced independently of the TED Conferences. Every year we throw away 30 kg of clothes, and the textile industry is one of the world’s top 5 polluters. So, how can we make the fashion industry more sustainable? It’s easy, claims social scientist and Creative Director Fredrik Wikholm, we just need ethics, environment and economics to be buddies. With his new innovation “The Rag Bag” Fredrik challenges the business to take action now, before it’s too late. It was the creative mindset and will to change, rather than skills in textile design that brought Fredrik Wikholm and his snowboard collective to start up a fashion brand that focused on sustainability. Now he’s taking recycling to the next level with an open-source innovation institute to pave ways for the fashion industry to make more sustainable choices. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Comments
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Hej! Finns detta talk på svenska?
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Thank you for this talk. May I know what material those bags are made of? Also, it is not enough for people to donate clothing and continue to justify their addiction to fast fashion. Where will these donated clothes go? From what I know, here in the US most of the donated clothes actually end up in developing countries, hurting the local textile industries. Shouldn't people be buying less, buying clothing that lasts longer, lessening the need to donate and throw away? The bag is definitely a start, but consumers need to take even more responsibility.
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