Author: Livewire PR
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A shortage of specialist maths teachers in primary schools led to the creation of BrightSpark Education – an online one-to-one maths tuition service delivered by top maths graduates and former teachers in India. BrightSpark Education tasked us with achieving a number of key objectives. We had to: - Launch BrightSpark Education in the UK education and parenting markets, as well as ethnic groups – especially the Indian community totalling over 1m in the UK - Position BrightSpark Education as a specialist provider of affordable online one-to-one maths tuition, delivered by fully trained top maths graduates and former teachers in India - Drive traffic to BrightSpark Education’s website Livewire were able to secure national, international and regioanl coverage as well as coverage in education, parenting and ethnic publications. All in all, within two months of launching and as a direct result of the extensive media coverage secured by Livewire, unique visitors to BrightSpark Education’s website topped 11,000, which was 8,000 more than the initial target set and a percentage increase of 266 per cent. In addition, numerous investors and partners approached the company. TSL, the publishers of the Times Educational Supplement now have a 50% stake in the company, allowing BrightSpark to take the business to the next level. The campaign also scooped the Silver award in the ‘Best Campaign of £10,000 and Under’ category at the CIPR PRide Awards.