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How I went from broke to buying a Lamborghini: How much do you spend on your "brain budget?" You must spend a ton of money on your own brain. People ask me what books I read. Here is a sample from my last trip to Barnes & Noble. Most people are too "penny wise and dollar foolish" to invest in themselves. They have no problem spending on stupid things to make other people rich but they forget to spend on things that could make them rich. The cashier at Barnes and Noble says he watches my Youtube videos on books, haha, and that this is a new record for him to checkout someone buying $800 worth of books at one time. I shouldn't be the exception. This should be the norm...