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Campbell's Soup Commercial 1975 - Money in the Bank ad campaign - capitalizing on the bad economy of the late 1970s, Campbell's promoted the value of their soups. Campbell Soup became one of largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was president and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who though color scheme represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced. A "pretty groovy deal" in 1968 offered a paper Souper Dress available for $1.00 and two labels. Also produced were Campbell's Menu Books and Help for the Hostess series of cookbooks. One of the longest lasting recipes, but certainly odd to modern tastebuds, is the recipe for a maroon colored Tomato Soup Cake. In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles' Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theatre program in December of 1938.