Deborah Gruenfeld: Power & Influence
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When people want to make an impression, most think a lot about what they want to say. Stanford Business Professor Deborah Gruenfeld cautions you to think twice about that approach. The factors influencing how people see you are surprising: Words account for 7% of what they take away, while body language counts for 55%. There is a body language of power. Gruenfeld introduces the body languages of authority and being approachable. Becoming fluent in matching body language to each situation can be a source of power and influence. Gruenfeld also shares leading social science research on the ways in which body language affects your psychology, in addition to influencing how others perceive you. Deborah H Gruenfeld is the Moghadam Family Professor of Leadership and Organizational Behavior and the Codirector of the Executive Program for Women Leaders. She is a social psychologist whose research and teaching examine how people are transformed by the organizations and social structures in which they work. The author of numerous articles on the psychology of power, and on group behavior, Gruenfeld has taught popular courses on these and related topics to MBA students and executives at Stanford and at Northwestern University's J.L. Kellogg Graduate School of Management. Gruenfeld joined the Stanford Graduate School of Business in 2000. Gruenfeld received her BA in psychology from Cornell University in 1983, her MA in journalism from New York University in 1985, and her PhD in psychology from the University of Illinois in 1993. Read the discussion guide and find other resources at Stanford's Clayman Institute for Gender Research: http://gender.stanford.edu/power-influence Learn more about Deborah Gruenfeld: http://www.gsb.stanford.edu/users/deborahg
Comments
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this is so distasteful to me and i understand it from a perspective of having a life as an actor. but truthfully, why would you want to follow her direction? why not just see when you are doing either playing high/playing low out of habit and see if it is actually getting you the relationships you want.
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Sometimes I wonder why human brain is so twisted. Friendliness and authority, which are exact polar opposite, are expected at the same time. Anyone who doesn't follow this rule is perceived as pushover or arrogant bitch.
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Quite a mouthful. Why don't you just say that you should be liked. This way you will have influence. In short, you want approval from others. A very self-destructive behavior. People who crave for influence and approval are actually very sad and depressed people.
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Great speaker..very well made video ...a pleasure to watch ..will watch again , hope for a sequel soon.
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Thank you for the video lesson on Power and influence, found it very profound and informative.
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We shouldn't be choosing between body language and content - strong content should be a PREREQUISITE of any presentation. A substantial speech is either boring or impactful based on your body language. An unsubstantial speech is crap no matter whether how you appear physically.
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You don't need to be an expert to be influential, just look at politicians, they usually know less than everyone but influence so much. It helps if you state everything as a command, rather than inflect everything you say as a question. Also, was this green screened? But, helpful information nonetheless, thank you.
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Dear Deborah, Words count for more than 7%. Strange to hear you quoting Mehrabian out of context. His article was about liking not authority (more: Mehrabian common misinterpretation on wiki) Other than that, love the subject. Nice video post. Some superimposed slides would have been nice to provide content summaries. More on the subject: "Sandy" Pentland wrote a great article in NATURE vol 457 Jan 2009 p529- Personally I thought his book "honest signals" is worth reading.
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Great. Now everyone who sees this is going to be a douche.
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Very interesting. Thank you :)
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An excellent presentation with some remarkably specific points regarding behaviors and actions which project Power and Influence to others. Ms. Gruenfeld does a fine job of presenting the material and in fact (if you pay very close attention) she is demonstrating these in real-time while presenting. This is done in such a subtle manner that I even wonder if she is aware of what she is doing in the moment. Very interesting content.
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