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In a highly competitive, global economy, organizations and individuals seeking to differentiate themselves from their competition are looking for ways to be more creative. After all, creativity is the very fuel that ignites innovation. So, how can someone tap into more of his or her own inherent creativity? In the video below, Ben Reed from Disney Institute explains how becoming more creative can start by simply being exposed to many different experiences. For more on the Disney Institute, visit: http://www.disneyinstitute.com. For more on Disney's Approach to Creativity & Innovation professional development training course, visit: http://disneyinstitute.com/courses/creativity-innovation/ For more on Disney's core competency in the area of business innovation, visit: http://disneyinstitute.com/about/our-core-competencies/innovation/