eCommerce China Agency based in Shanghai

Because eCommerce in China is complexe, Brands& companies need to have the right partner to guide them on this complex market. http://ecommercechinaagency.com/ The biggest challenges and opportunities for foreign brands in China e-commerce? Opportunities are abundant in China. But it is essential to know the market to meet the changing needs of Chinese households, especially in the cities open lower boom. And in a country with over 600 million users and a booming e-commerce, the Internet has become an essential tool to be recognized and to reach Chinese consumers. They are many possibilities, but the biggest challenge is to successfully adapt its strategy for the Chinese market. There is a growing number of online platforms. How international brands must choose the right ecommerce platform in China ? Good question... E-commerce in China has developed rapidly due to internet penetration, economic growth, the increase in the middle and upper class and the desires of consumers to buy international articles that are available through e-commerce platforms. Indeed, there are many online platform, but you have to choose one and generally it depends on what you want to be sold online . These platforms offer international brands the opportunity to address hundreds of millions of Chinese clients across in China mainland. We can help brands to choose which platform is best for them. There are many different brands in every sector (International and Chinese ones.. and how How could a small international brand stand out? There are many brands in China, it is a competitive Market. You have to be visible and get awarness , and using social media to increase brand awareness and visibility can be most of the time the Right strategy because Chinese spend 25hours per week on social Media. It is an ideal way to develop attractive content . Be visible online is not enough to get the trust of Chinese clients. You must do more than just be on social media, you have to be active and interact with them. In fact, Chinese people judge the quality of a product through the other people comments and critics published by other users on social media (make sens... Internet word of mouth) ; So if an interntaional brand is not present on these social website or badly, it will have almost no chance to sell a single item in the Chinese market. Your ideas on the e-commerce landscape in China? In China, the middle class is growing; disposable income and rising penetration of Internet on mobile devices have been responsible for the rapid growth of the local economy. Chinese consumers are more willing to buy online, it is anticipated online spending by consumers reach us $ 1.880 in 2018 compared to uS $ 1.040 in 2013. e-business is dominated by giant tree which are respectively Alibaba, Tencent and Baidu, creating an intense rivalry in the country. - Is the Chinese eCommerce market worthwhile for International brands? The market for large Chinese consumption slows. Consumers are offered a wider range of choice of brand, to more competitive prices and more heavy promotion, both offline and online. local brands are evolving to adapt to changes in the needs and habits of consumers. how brands can compete? Opportunities are abundant in this "special" market. There are places for both Chinese and foreign brands. But it is essential to know the market to meet the changing needs of Chinese households. The most successful foreign brand Burberry. The brand launched its digital storefront April 24, 2014, the British luxury brand Burberry became the first luxury brand to join Chinese company online marketplace Alibaba Group, Tmall.com. There are now 78 physical stores Burberry in China. Many brand reached a market in China because they knew how to adapt their strategy to the Chinese market. Any example of a failed brand strategy or campaign? What lesson can we learn from failure? The Chinese market has become the biggest battlefield in the world for foreign and local brands that compete fiercely to attract buyers to boost their sales volume. In last years, the Chinese market has grown rapidly in unprecedented figures. Chinese middle class and greater purchasing power is the RIGHT market in China and you know what ? They search online and use to buy online. These key factors lead to the massive Market and opprotunities for foreign brands in order to take advantage of this profitable market. Chinese companies are strong competitors for foreign brands because of the quality of their products and lower prices. So if you really want to start your business, you must understand the Chinese culture. (more information on this article ( http://seoagencychina.com/wechat-social-media-agency-in-china-shanghai/ ) In addition to this, you should know that Tencent, , Alibaba and Baidu are 3 giant companies in China More information on Digital Marketing in China http://fashionchinaagency.com/digital-marketing-agency-in-shanghai-china/