Ellen MacArthur - The Fundamental Role o Cities in Catalysing Transition Towards a Circular Economy

Historically cities have been engines for economic growth and political power, and hubs for innovation and change. Intensified population growth and increasing pressures on urban systems call for rethinking the linear economic model upon which cities operate today. The circular economy offers cities a systemic framework to address some of their most pressing challenges and create new opportunities for building resilient and prosperous communities. INTRODUCED BY: Roy Vercoulen Co-Founder & Co-CEO CircularIQ Amsterdam, Netherlands SPEAKER: Ellen MacArthur Founder Ellen MacArthur Foundation Isle of WIght, United Kingdom