Grow fast or die slow: Becoming a super grower

Our directors James Manyika and Eric Kutcher discuss the advantages of growth over margins for software companies in this companion video to our article "Grow fast or die slow". You can read the full article at http://bit.ly/McKGrow1 In a winner take all environment, the company that scales quickly, focusing on revenue growth over margin, has a greater chance of succeeding. Find out more about McKinsey's High Tech Practice at: http://bit.ly/McKHighTech