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Innovate UK invests millions each year in supporting businesses develop new digital products and services. We help UK businesses in every sector navigate challenges, innovate, and exploit digital technologies. We know the challenges that face today’s businesses. We can help businesses focus on user needs, grow infrastructures, platforms and ecosystems, and provide the support they need to turn ideas into realities and turn digital technology to their best advantage. The world is changing quickly and that’s exciting. Our digital strategy is all about helping you to take your business to the next level. Find out how the Innovate UK is lighting a fire in digital innovation. The internet in 1984 consisted of 1,000 computers hardwired together. Sir Tim Berners-Lee first coined www five years later, and a new industrial revolution began to take hold. By 2020, 30 billion devices will be wirelessly connected, supporting a global digital services market worth as much as the entire UK economy. And we are only at the beginning. The global digital services market will be worth as much as the entire UK economy by 2020. Our digital economy strategy 2015 to 2018 shows how we will spend £30 million a year over the next 4 years to support innovative business projects in this area and to provide core funding for the Digital Catapult centre, the Open Data Institute and Tech City UK. It identifies the opportunities before business and the areas that will be the focus of our support. Innovate UK will work with companies to understand how this technology can help them to innovate to serve current and future customers better, and how they can develop and build their confidence in new digitally-enabled ways of doing business. We have supported, facilitated and co-funded innovation in the digital economy since 2007, and with a specific digital programme since 2009. Find out more about Innovate UK: https://www.innovateuk.gov.uk Take a closer look at our digital strategy: https://www.gov.uk/government/publications/digital-economy-strategy-2015-2018 It was produced by director, animator, Illustrator and Student Academy Award gold medal winner Kristina Yee.