Managing in a Global Economy - Unit 3: Culture and International Business

Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de). In this video of the course "Managing in a Global Economy", part of the "Master of Business Administration" program, Jürgen-Mathias Seeler discusses the topic "Culture and International Business". In this unit you will be taught the meaning of the expression "culture", the characteristics and determinants of a national culture, the specifics of an organizational culture and the requirements for today's managers who engage in cross cultural business activities. To find out more about the "Master of Business Administration" program, please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php.