Managing in a Global Economy - Unit 7: International Marketing

Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de). In this video of the course "Managing in a Global Economy", part of the "Master of Business Administration" program, Jürgen-Mathias Seeler discusses the topic "International Marketing". By the end of this lecture you will be able to understand the context of marketing in international business, the strategic options in international marketing and the various marketing mix choices. To find out more about the "Master of Business Administration" program, please visit http://www.iubh-fernstudium.de/unsere-fernstudiengaenge/fernstudium-master-of-business-administration.php.