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This talk was given at a local TEDx event, produced independently of the TED Conferences. Business professor and economist Michael Brandl talks about how capitalism is not about accumulating wealth (and things), but rather the individualistic maximization of one's utility and happiness. The "Greatest Generation" was labeled correctly due to their understanding of utility and happiness, not necessarily the accumulation of things. Dr. Michael Brandl. is an assistant clinical professor of finance and director of the Business Honors Program at the Fisher College of Business at The Ohio State University. He teaches undergraduate and graduate students in economic theory and financial institutions. He has won more than 40 teaching awards for his teaching at both the graduate and undergraduate levels. Dr. Brandl recently was awarded the Undergraduate Program Teaching Award and the Outstanding Graduate Faculty Award at the Fisher College of Business during 2013. Dr. Brandl is a frequent speaker at professional conferences and training seminars where he discusses the current status of the United States and global economy, financial markets analysis, economic policy and regulation. He is currently writing a textbook on money, banking and financial institutions for Cengage Learning. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)