Measuring Success in the New World | William Bakker | Simpleview Summit 2016

William explored metrics that can demonstrate a destination’s success in a connected economy, including digital engagement, Net Promoter Score, and the new industry standard: Potential on Investment. At Simpleview Summit 2016, held April 4-7 in Tucson, Arizona, Destination Think! produced a full-day track designed to share the latest destination marketing know-how from two DMO innovators and our own chief strategist, William Bakker, and marketing manager, John Freeman. Attendees learned about global trends, best practices, content marketing, effective storytelling, consumer engagement, measuring success, and other essential strategies. Our next event is Destination Think! Forum, which invites the world’s most innovative DMO leaders to meet in New York City on October 13 & 14 to discuss the critical challenges that face our industry. Read about the event and the four trends that every destination marketer should be aware of in 2016 at www.destinationthink.com/events.