Philip Kotler: Marketing
Economy | Information | History | Online | Facts | World | Global | Money
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Comments
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BOAROOORINNNNNG!!!!!!!!!!!!!!!!!!!!!!!!
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LEGENDA???
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how can he tell that Adam or Eve at an apple? that's not true, the Bible didn't even state. please consider revising your Bible sir
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my college marketing subject in third year
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Quiet interesting origin and introduction to Marketing.
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Thank you! Please watch my videos!
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boring... for college educated ppl.. you have learnt it from of principles of marketing
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Can you be my grandpa? My grandpa was severely marketing illiterate because look at my bank account, look :)
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:)
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very useful info and can apply on work
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My way of marketing is here. seems easier http://aspir.link/c1/?da=nh631&t=
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Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
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Amazing presentation
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I just adore him
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awesome talk!! thank you so much for uploading it!
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4238
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GREAT MAN , GR8 LECTURE
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Good staff
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#Khairy Alaa Thank you very much.... I love it @Khairy Alaa
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Dr. Siddig Ahamed Mohamed Marketing professionals
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