Smart Partnerships: Saving Lives and Growing the Global Economy | Shared Value Initiative

People at the bottom of the pyramid represent $5 trillion in purchasing power. And international NGOs like PSI understand that market. In this video Karl Hofmann, President and CEO of PSI, discusses the immense opportunity in nonprofit-corporate partnerships to reach customers at the bottom of the pyramid and improve millions of lives. "Shared value is a priority for PSI because it's an opportunity to leverage unbelievable strength," he says. His notable caveat: Shared value must be treated as a “grown-up investment.” Partners should be prepared to fail fast and agree on how to measure success. “If you want a hug, go somewhere else,” he says. “If you want measurable impact, then figure out how to partner with us.” Read the release: http://bit.ly/1Johiw6 © 2015 | 3BL Media/Shared Value Initiative | All Rights Reserved