Social Data | Fall 2014 | UC Berkeley School of Information

http://ischool2014.wikispaces.com/ - Session: 30 Sep, Topic: Social Data. In this class, we will examine the birth of the Social Data Revolution in the cradle of e-commerce and online advertising, and consider its present and future. We also look at sensors and new ways of collecting data. Leading companies in the digital network economy, such as Amazon, Facebook, and Google, are using big data to revolutionize the way individuals interface with the world. This course examines the impact of our digital footprints, what they can be used for, and how they reveal surprising details about human behavior. The course starts with an overview of the principles of ubiquitous data. We’ll then discuss how data science is revolutionizing commerce, education, health, wealth, and work. Students will understand the opportunities and risks of the irreversible shift in business and human interaction created by the social data revolution. Some industry leaders will join us, similar to past years (2013, 2012, 2011, 2010, 2009, 2008) Students taking INFO-290A are invited to participate in the Social Data Lab’s activities and events. Video filmed by Shaun Tai for SHAUN TAI Films / ZTY MEDIA, 2014.