Talk: Opportunities at the Base of the Pyramid (BOP) by Jack Sim

There are 7.1 billion people today and most of the world's products cater to only 3 billion people who are either in middle-class or the rich. The rest at the Base of Pyramid (BOP) make up 4.1 billion of the world's population, and are outside our formal economy. By 2030, as the developed world is becomes highly competitive and the profit margins become thin, all the growth in world will be from the BOP in Africa, India and China. Come and learn how to enter this brave new massive profitable marketplace, how to make products that are affordable to them, and how to improve the lives of the poor at the same time. This is where economic and social objectives converge. About Jack: Mr. Jack Sim is the founder of World Toilet Organization (WTO) and the Restroom Association of Singapore (RAS). His mission is to raise the standards of public toilets in Singapore and around the world. WTO serves as a platform for knowledge sharing, public education, pooling of resources, and development of sanitation initiatives. In 2004, Mr. Sim was awarded the Singapore Green Plan Award 2012 by Singapore's National Environment Agency. He is also an Ashoka Global Fellow and Schwab Fellow of the World Economic Forum. He was named by Asian Development Bank as a Water Champion and by Time Magazine as one of the Heroes of the Environment in 2008. He is now in the process of founding a new BOP HUB, a world trade centre attracting entrepreneurs to the poverty market to serve the population of 4 billion people at the Base of Pyramid. He also started SaniShop, a micro franchise that trains local communities to produce low cost latrines and treatment system and sell them through local women as commissioned agents.