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Personal Data is the new 'oil' - but how can we catalyze a Personal Data Economy that truly benefits everyone? This is a complex, messy challenge comprised of many problems that are inter-connected - solving one may cause (or solve others). This video describes an ecological network approach developed by Vibrant Data Labs for #WETHEDATA (http://wethedata.org) to gather collective expert input about the complexity of the problem, and boil it down to a few foundational 'Grand Challenges' for catalyzing a new Personal Data Economy. This short data video was screened at the World Economic Forum meeting in Davos, January 2013, at inner session about 'Rethinking Personal Data'. We are proud to have helped our friends at the World Economic Forum set the Global Agenda on the Personal Data Economy! To learn more, check out: http://wethedata.org/about/how-was-this-done/ http://weforum.org/personaldata This ecological network approach was developed by Vibrant Data Labs (http://vibrantdatalabs.org) and applied here in close collaboration with Intel Labs, http://Brainvise.com, @TheStoryStudio, and Juliette Powell.