What Does The LinkedIn Purchase Mean for Microsoft Users? | Austin IT Services

http://www.magnetsolutionsgroup.com On June 13th, Microsoft purchased LinkedIn for 26.2 billion dollars in cash. It’s Microsoft’s largest purchase ever. So why did it happen and what does it mean for Microsoft users? Microsoft announced the deal as ‘bringing together the world’s leading professional cloud with the world’s leading professional network.’ The deal brings Microsoft nearly 7 million job listings and large advertising revenues. The larger value though, over time, is probably from a services perspective, as Microsoft combines Linkedin’s resources into Office 365 and their CRM, Dynamics. Linkedin’s ‘Economic Graph’ will be integrated into Outlook, Calendar, Active Directory, Office, Windows, Skype, Dynamics, Cortana and even Bing search results. As you do business--network, communicate, recruit, schedule, research and present--you’ll have integrated access to the professional history and connections of everyone you deal with, constantly. You’ll also have more easy opportunities for being reminded of birthdays, promotions and life events of the professionals you deal with, both in your organization and outside it. And you’ll have smarter selling tools accessing smarter social databases—Dynamics CRM will be accessing a live, continuously updated database of over 400 million professionals. This data will be much more accurate and valuable than traditional lists that need to be continually ‘cleaned.’ On a larger level, what this integration means is that we’ll start to see the same, real, single profiles of professionals being accessed across all our digital business activities.