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Prime Minister Narendra Modi's recently announced 'Make in India' initiative seeks to strengthen India's economy by supporting its manufacturing sector. The campaign focuses on creating jobs and attracting investments from corporations worldwide. In this talk, part of Emory University’s India Week, marketing professor Jagdish Sheth discusses the benefits of the initiative and how it can provide India with an alternative to global sourcing from China while modernizing the country’s supply chain. For more info, visit www.halleinstitute.emory.edu.